Adworks online advertising platform now has GPS targeting options. As some mobile apps are location-aware, it gives us the ability to target people based on their exact location, using GPS coordinates. Alternatively, we can specify area to exclude from targeting (untarget).

The software also allows us to build Audiences for clients to target in the future. For example we could target audiences at a particular event and if they click on the adverts it add them into a Audience database, we could then retarget them in the future no matter where they were.

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