Worldwide Media Buying and Planning

Adworks is one of the few agencies in the West of Scotland that has official advertising agency recognition. Our clients range from large public sector organisations to those with smaller budgets. We do all the research, negotiate discounts and make it easy for you to purchase any advertising space, for regional, national and international campaigns.

Newspaper and magazine media planning

Print advertising is a key media format for promoting brands and offers. We are able to target by demographics such as age, sex and geographic area and evaluate each title’s performance to ensure that the most efficient titles are chosen to fulfil your brief.

As well as planning and buying across display and classified, we are also able to negotiate inserts, supplements and advise on best value.

Outdoor advertising

Our specialist outdoor media buyer has over 20 years experience. We understand that every client has different needs. We have the flexibility to adapt, providing a great service to both small businesses and big companies.

We research and gather information on all relevant media within the outdoor industry to reach all the specific targets that you require to hit. Our main aim is to work out campaigns to get the most for your company’s money, no matter the size of your budget.

 

PPC, online display advertising

Our specialist online media department will develop your media strategy, conduct media research, create a media plan and ultimately launch and optimise your online ad campaign.

Our programmatic media buying platform delivers low cost targeted online display advertising with access to 99.5% of worldwide online traffic via advert networks such as Google’s Doubleclick and OpenX, Brightroll and Microsoft Advertising plus many many more.

We can develop online media plans revolving around small test buys, tailoring your future campaigns around proven results.

Facebook and twitter advertising

Facebook has various advertising options from promoted posts to re-targeting. Our media specialists make sure that you are getting most from your social advertising budget.

We can talk you through the various options and recommend the best route to reach your market.

Radio media planning

We can handle any size of broadcast advertising campaign, from major ongoing schedules to lower budget tactical bursts.

Radio can work either as a stand alone medium or as a means of stretching the coverage your campaign achieves. But some of its other strengths are also worth tuning in to – such as the fact that it’s often listened to when shoppers are in the process of making buying decisions.

Televison media planning

With TV and the internet becoming ever more closely entwined, options for TV advertisers are multiplying. TV media plans need to take full account of factors such as targeting, cost-efficiency, regionality, ‘drip’ vs ‘burst’ and seasonality.