Adworks digital media strategists are focused on engaging new customers for our clients. Our digital media mix can include social media platforms such as Facebook, Twitter and Youtube, along with Pay Per Click (PPC) and online network display options through our Programmatic DSP (Demand Side Platform) and direct with online media publishers. Our specialist online media department will develop your media strategy, conduct media research, create a media plan and ultimately launch and optimise your online ad campaign.
Our programmatic media buying platform delivers low cost targeted online display advertising with access to 99.5% of worldwide online traffic via advert networks such as Google’s Doubleclick and OpenX, Brightroll and Microsoft Advertising plus many many more. These networks deliver adverts to the UK’s most viewed website publishers including Ebay, Youtube, Spotify, Gumtree, Daily Mail, Daily Telegraph and over 50,000 others. We develop online media plans revolving around small test buys, tailoring your future campaigns around proven results.
UK Data Based Behaviour Targeting
Our platform allows us to access over 100 million UK consumer online profiles via our data audience partner – Visual DNA. Audience reach is based on their interests and behaviour. We can target by the following demographics: Age, Career, Family, Employment, Education, Gender, Relationship Status, Social Class.
We can retarget customers who have previously viewed your advert, website or e-newsletter. The adverts can show different products that you sell on your website via a feed link to entice them to purchase new or different items. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.
Hyper-local targeting works through the GPS functionality built into mobile devices, so that we can target audiences to within a few feet of any location around the globe. Coordinates are acquired primarily through mobile applications where the user has agreed to share their location with the app.
This allows us to show your ads on mobile devices within a defined location. Using GPS coordinates as the target, we can set the radius for serving ads. Hyper-local targeting allows us to engage your target audience when they are where you want them to be.
PPC is used to attract customers to products or services that they are specifically searching for through search engines like Google or Bing. PPC ensures that your brand is displayed at the top of the search pages when keywords relating to your brand are searched for – within a specified geographical area. If you are selling branded products we can link your website into Google’s Merchant Centre and then into Google Shopping Environment, displaying your products based on the search criteria. Through our partnership with Google we can often offer FREE advertising spend when starting a new Adwords campaign.
We create engaging posts and content to captivate your audience, combining a mix of organic posts with social advertising to build new audiences.
Facebook and Twitter have various marketing options from promoted posts to re-targeting. Our social marketing specialists make sure that you are getting the most from your social marketing budget. We can talk you through the various options and recommend the best route to reach your market.
Promoted Posts and Facebook Advertising
Promoted posts and Facebook adverts are a great way to reach new audiences. We can target them based on their location, age, gender and interests or even friends of your current Facebook likes.
Retargeting on Facebook
Convert existing customers (allow marketers to deliver targeted ads to people who visited their website or used their mobile app) while they’re engaged on the world’s most popular social network. Reach customers across devices with retargeted ads right in their News Feed and Right-Hand Column. You don’t have to be friends to benefit.
E-Marketing is a great way to communicate new products or services to your existing clients and should be used as part of your digital communications strategy. Adworks e-marketing platform has all the features of the top commercial email newsletter including:
- Data Management and Cleaning
– No email duplication
– Automatic Subscription
– Custom User Fields
– Unsubscribe management
- Drag and drop content builder
- Dynamic Content
- RSS to Email
- Social Sharing
- Spam Testing
Our e-marketing platform reporting means that every time you send a campaign it will provide a set of real-time reports allowing you to see who opened it, what they were interested in, who they shared it with and much more.